The "ChooseESC!" initiative

"ChooseESC!" is a European information campaign on ESP®. Under the patronage of the EU Commission, the campaign aims to convince car buyers to buy vehicles equipped with ESP®, and calls on automobile manufacturers to equip their vehicles with this life-saving technology as standard.

"ChooseESC!" involves the participation of well-known organisations such as insurance researchers Thatcham in Great Britain, the motoring club ADAC in Germany or the Euro NCAP accident research organisation on the European plane. The European Commission and the FIA are patrons. Seven times Formula I world champion Michael Schumacher also supports the campaign.